The pharmaceutical industry has always been fiercely competitive. We have heard of each other when exposing the elderly abroad, and then this kind of incident at home is indeed rare, and its size is unimaginable.
In the past few years, if the competition was fierce, it was often a turf war, and the threat of threatening regional hospitals was over. Few people were willing to expose the old people. After all, this was a brand, and it was likely to jeopardize the survival of a large pharmaceutical factory.
Scientific experiments are rigorous and need to be repeated. Historically, the effectiveness and safety of many drugs have undergone number theory evaluation. People’s understanding of them has continued to deepen. Now some people have suggested that there is a problem with this eye drops propaganda, which is a good thing. However, there are many other similar drugs still used in people’s daily lives.
What should be done now is to continuously improve the research and development and monitoring of drugs. The media must have a conscience. I always feel that medical advertising should not be promoted. What should be promoted is popular science knowledge. China is too short of popular science. Why can manufacturers do a little advertising and do a little marketing to sell drugs or health products so well?
Science popularization is very important. If our people’s knowledge of science popularization is not improved, similar events will continue to occur, and the public will feel that the world is changing. In fact, it is not the case. There are always smart people in the world.
—
药品行业向来竞争激烈,互相揭发老底的在国外时有耳闻,然后国内爆出这种事件确实少见,其手笔之大,令人难以想象。
前几年,若是竞争激烈了,往往是打地盘战,威胁威胁地区医院也就完了,很少有人愿意揭人老底,毕竟这关系一个品牌,很有可能会危机一个大药厂的生存。
科学试验是严谨的,是需要不断重复的,历史上许多药物的有效性和安全性都经历了数论评价,人们对他们的认知随之不断深入,现在有人提出这个滴眼液宣传上有问题,这是好事,不过,还有很多其他类似的药物仍然在人们日常生活中使用。
现在要做的应当是不断完善对药品的研发和监控,媒体要有良知,医疗类的广告我总感觉还是不应该宣传,应该宣传的是科普知识,中国太缺科普了,为什么厂家做点广告做点营销就能把药品或者保健品卖的这么好?
科普很重要,如果我们国民的科普知识没有提高的话,类似的事件仍然会不断发生,民众就会觉得世风日下,其实并不如此,世上总是有聪明人的。
发表回复